While on the Internet, people expect websites to load correctly and quickly. When encountering slow loading pages, a visitor will grow frustrated and may head elsewhere. To avoid this, a site owner needs to understand the full impact of website speed on visitors. With this in mind, here are four ways in which website speed has an impact on visitors.
Frustrating: Above all else, when pages load slowly (you can check this with Pingdom), a user will grow frustrated when his or her images or text don’t load on the screen. When excessively slow, the user will often leave the site and look for one with fast loading pages. This is true whether a person visits a site with a tablet, smartphone or laptop. By understanding this, you can avoid problems and offer a better experience to your clients.
Conversion rates: The moment a potential customer lands on a website, you need to try to convert him or her into a paying one. To enjoy a high conversion rate, the visitor needs to get access to information quickly and without any unnecessary delays. If the pages load slowly or time out, you are likely to lose the potential customer, permanently. Once you understand this and fix your issues, you can prevent this common and costly problem. It's also important to understand which web hosts are optimized for speed, and which hosts are not. WebHostingBuddy did a full test on this for anyone who is interested in checking it out.
Never to return: As mentioned, people visiting a website will hesitate to return if the pages don’t load quickly. Whether you run an e-commerce site or blog, you need to understand that you will lose visitors when your pages don’t immediately load. Think about it, an Internet user can head to thousands of websites.
Growing mobile market: In the past, you only needed to worry about visitors from laptops and desktops. This isn't the case now; you need to think of your smartphone visitors who often use slower connections. While cell phone companies are ramping up speeds, it’s still wise to remember that smartphone users will enjoy fast loading pages and will head elsewhere if you can’t provide this every time. You should also check your website speed before you start making improvements on your site, and you can do that here: (http://www.uptrends.com/aspx/free-html-site-page-load-check-tool.aspx) or here (http://dotcom-monitor.com/WebTools/website-speed-test.aspx).
When running a site, it’s easy to ignore page loading times. However, if you create a website with speed in mind, you will help your cause and convert visitors to customers. One of the primary things you should do is run a website speed test to ensure that you get a baseline reading.
Frustrating: Above all else, when pages load slowly (you can check this with Pingdom), a user will grow frustrated when his or her images or text don’t load on the screen. When excessively slow, the user will often leave the site and look for one with fast loading pages. This is true whether a person visits a site with a tablet, smartphone or laptop. By understanding this, you can avoid problems and offer a better experience to your clients.
Conversion rates: The moment a potential customer lands on a website, you need to try to convert him or her into a paying one. To enjoy a high conversion rate, the visitor needs to get access to information quickly and without any unnecessary delays. If the pages load slowly or time out, you are likely to lose the potential customer, permanently. Once you understand this and fix your issues, you can prevent this common and costly problem. It's also important to understand which web hosts are optimized for speed, and which hosts are not. WebHostingBuddy did a full test on this for anyone who is interested in checking it out.
Never to return: As mentioned, people visiting a website will hesitate to return if the pages don’t load quickly. Whether you run an e-commerce site or blog, you need to understand that you will lose visitors when your pages don’t immediately load. Think about it, an Internet user can head to thousands of websites.
Growing mobile market: In the past, you only needed to worry about visitors from laptops and desktops. This isn't the case now; you need to think of your smartphone visitors who often use slower connections. While cell phone companies are ramping up speeds, it’s still wise to remember that smartphone users will enjoy fast loading pages and will head elsewhere if you can’t provide this every time. You should also check your website speed before you start making improvements on your site, and you can do that here: (http://www.uptrends.com/aspx/free-html-site-page-load-check-tool.aspx) or here (http://dotcom-monitor.com/WebTools/website-speed-test.aspx).
When running a site, it’s easy to ignore page loading times. However, if you create a website with speed in mind, you will help your cause and convert visitors to customers. One of the primary things you should do is run a website speed test to ensure that you get a baseline reading.